The core product is the
A) the tangible component of a product offering
B) fundamental benefit, or problem solution, that consumers seek
C) basic physical product, including styling, features, brand name, and packaging, that delivers the benefits that consumers seek
D) product enhanced by the addition of extra or unsolicited services or benefits, such as a warranty, repair service, maintenance, and other services that enhance product use, in order to prompt a purchase

Question

Quizplus · Accepted Answer

The core product refers to the fundamental benefit or problem solution that consumers seek, which is the primary reason for purchasing the product.

The Core Product Is the