Preference Goods Are

Preference goods are

A) convenience goods that become differentiated through branding and achieve some degree of brand loyalty
B) perceived as higher risk products by consumers, but for which they are willing to spend a greater amount of purchase effort to find and evaluate
C) goods that vary very little in terms of physical characteristics or functions
D) goods that vary significantly in terms of function, physical characteristics, and quality, and that require a physical evaluation by the buyer