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Specialty Goods Are

Question 52

Multiple Choice

Specialty goods are


A) convenience goods that become differentiated through branding and achieve some degree of brand loyalty
B) goods that reach the ultimate in differentiation and brand loyalty in that only the chosen brand is acceptable to the consumer
C) goods that vary very little in terms of physical characteristics or functions
D) goods that vary significantly in terms of function, physical characteristics, and quality, and that require a physical evaluation by the buyer

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