The brand logo is defined as
A) the part of a brand that can be spoken; it may include words, letters, or numbers
B) the part of a brand that can be seen, but not spoken
C) a distinctive mark, sign, symbol, or graphic version of a company's name that is used to identify and promote the company's product
D) a character that personifies the brand
Correct Answer:
Verified
Q56: The set of brand assets and liabilities
Q57: An essential asset of brand equity is
A)
Q58: The important branding decisions involve deciding on
Q59: The brand name is defined as
A) the
Q60: The brand mark is defined as
A) the
Q62: The brand character is defined as
A) the
Q63: The trademark is defined as
A) the part
Q64: The servicemark is defined as
A) the part
Q65: The golden arches of McDonald's is a
A)
Q66: The Nike swoosh is a
A) trademark
B) brand
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