Procter & Gamble selling several brands of laundry detergents under different names, such as Tide, Bold, Cheer, Dreft, and Era, is an example of

Question

Quizplus · Accepted Answer

Procter & Gamble's strategy of selling multiple brands of laundry detergents under different names is an example of multi-branding, where a company markets several similar products as competitors, each with its own brand name.

Procter & Gamble Selling Several Brands of Laundry Detergents Under