Match the statement with the SBU designation of the growth-share matrix :
-They become a liability ( a dog) unless they gain substantial market share through aggressive investment.
A) star
B) cash cow
C) question mark
D) dog

Question

Quizplus · Accepted Answer

Question marks have low market share in high growth markets and require investment to increase their market share, otherwise they risk becoming dogs.

Match the Statement with the SBU Designation of the Growth-Share