A study by A.C. Nielsen found that consumers are too tired to clean and prepare dinner, thus creating a market for semi-prepared foods, convenience products, and time-saving services. This is an example of
A) pricing research
B) promotion research
C) product research
D) research of industry, market characteristics, and market trends
Correct Answer:
Verified
Q31: Some researchers believe that physiological instruments used
Q32: In terms of nonresponse rates, it is
Q33: Marketing research is defined as
A) the results
Q34: Marketing intelligence is defined as
A) the results
Q35: Results obtained from monitoring developments in the
Q37: Research examining consumer brand preferences, brand attitudes,
Q38: Research by DuPont of 85,000 respondents evaluating
Q39: Brand awareness research is a component of
A)
Q40: Brand awareness research
A) identifies market segment profiles
B)
Q41: Consumer segmentation research
A) identifies market segment profiles
B)
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