All of the following would be examples of external secondary data except
A) internal data collected previously by the company to address a different problem
B) data collected by a university professor on a similar problem
C) prior research reports on the company's other brands collected by a marketing research firm
D) data collected by a syndicated service such as A.C. Nielsen
Correct Answer:
Verified
Q66: To better understand why sales of a
Q67: Collecting information about the attitude of consumers
Q68: Studying the impact of customer satisfaction with
Q69: Secondary data offer all of the following
Q70: All of the following would be examples
Q72: An example of a general interest and
Q73: An example of a trade publication that
Q74: An example of an academic journal that
Q75: Data collection instruments are
A) the instruments used
Q76: Contact methods are
A) the instruments used to
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