In developing strong brands, brand name recognition and brand awareness are important.

Name: In developing strong brands, brand name recognition and brand awareness are important.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In developing strong brands, brand name recognition and brand awareness are important. A component of buyer behavior research, called brand awareness research, investigates how consumers' knowledge and recognition of a brand name affects their purchasing behavior.

In Developing Strong Brands, Brand Name Recognition and Brand Awareness