When collecting primary data, researchers have two different methods that can be used: qualitative research or quantitative research.

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When collecting primary data, researchers have two different methods that can be used: qualitative research or quantitative research. Qualitative research typically involves a small number of respondents answering open-ended questions. Results are usually subjective because the researcher must interpret what respondents are saying. Alternatively, qualitative research could also involve observation that is not systematically structured, but open to a subjective analysis. Quantitative research is a more structured approach involving responses that can be summarized or analyzed with numbers.

When Collecting Primary Data, Researchers Have Two Different Methods That