Focus group interviews typically involve
A) 2 to 4 individuals recruited to meet some previously decided characteristic such as a specific age group, gender, social class or use of a particular brand
B) 6 to 12 individuals recruited to meet some previously decided characteristic such as a specific age group, gender, social class or use of a particular brand
C) 2 to 5 individuals randomly selected from a population using an appropriate sampling plan
D) 6 to 12 individuals randomly selected from a population using an appropriate sampling plan
Correct Answer:
Verified
Q166: If Ford Motor Company contacts A.C. Nielsen
Q167: Providing reliable and valid primary data involves
Q168: A quantitative research methodology would typically be
Q169: A qualitative research methodology would typically be
Q170: Qualitative research uses all of the following
Q172: Depth interviews are
A) one-on-one attempts to discover
Q173: For issues that are complex in terms
Q174: _ is a research approach for gathering
Q175: When the observational research is conducted in
Q176: Ethnography is the study of
A) society
B) ethnic
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