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_____ Is a Quantitative Research Methodology That Entails Counting the Number

Question 181

Multiple Choice

_____ is a quantitative research methodology that entails counting the number of times pre-selected words, themes, symbols, or pictures appear in a given medium such as a print advertisement or direct mail piece.


A) Content analysis
B) Survey research
C) Ethnography
D) Observational research

Correct Answer:

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