Multiattribute segmentation is defined as the process of segmenting the market by using multiple variables.

Name: Multiattribute segmentation is defined as the process of segmenting the market by using multiple variables.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Multiattribute segmentation involves dividing a market into distinct groups based on various characteristics or attributes, such as demographics, psychographics, or behavior, to better target specific consumer needs.

Multiattribute Segmentation Is Defined as the Process of Segmenting the Market