Liz Claiborne and DKNY have traditionally targeted females with their products and advertising. But recently they have begun targeting men with new products and advertisements. This is an example of using a _____ segmentation strategy.

Question

Quizplus · Accepted Answer

The two companies first targeting females and then females are using a demographic segmentation strategy.

Liz Claiborne and DKNY Have Traditionally Targeted Females with Their