The process of identifying market segments based on important differences between the benefits sought by a target market for purchasing a particular product is
A) usage status segmentation
B) loyalty status segmentation
C) user rate segmentation
D) benefit segmentation

Question

Quizplus · Accepted Answer

Benefit segmentation involves dividing the market based on the specific benefits consumers seek from a product, focusing on the reasons why consumers purchase a product.

The Process of Identifying Market Segments Based on Important Differences