When Procter & Gamble offers a variety of laundry detergents to consumers, such as Bold, Cheer, Era, Gain, and Tide, it is using a concentrated marketing strategy.

Name: When Procter & Gamble offers a variety of laundry detergents to consumers, such as Bold, Cheer, Era, Gain, and Tide, it is using a concentrated marketing strategy.
Brand: Quizplus
Rating: 5.0 (43 reviews)

Question

Quizplus · Accepted Answer

Procter & Gamble is using a differentiated strategy since it is serving different target markets, each with a different type of laundry detergent.

When Procter & Gamble Offers a Variety of Laundry Detergents