The _____ positioning strategy uses a good or service attribute or benefit to position the product in the consumer's mind relative to the products of the competition.
A) attribute/benefit
B) price/quality
C) use or application
D) product class

Question

Quizplus · Accepted Answer

The attribute/benefit positioning strategy focuses on highlighting specific attributes or benefits of a product to differentiate it from competitors in the consumer's mind.

The _____ Positioning Strategy Uses a Good or Service Attribute