A candy manufacturer that segments the candy market based on the different holidays and seasons of the year is using a(n) ____________________ segmentation strategy.
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Q178: Consumers and/or markets that are similar in
Q179: The process of identifying market segments based
Q180: The process of segmenting markets based on
Q181: The process of segmenting the market based
Q182: The process of segmenting the market based
Q184: In a behavioral segmentation strategy of business
Q185: In a behavioral segmentation strategy of business
Q186: In a behavioral segmentation strategy of business
Q187: In a behavioral segmentation strategy of business
Q188: In evaluating a segmentation strategy, _ is
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