Factors determining who will be involved in the actual decision include such things as the type of purchase situation, the buying center composition, social norms, the relative cost of the product, and past experiences of the members of the buying center.

Question

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The decision-making process in a buying center is influenced by various factors such as the type of purchase, the composition of the buying center, social norms, the cost of the product, and past experiences of the members involved.

Factors Determining Who Will Be Involved in the Actual Decision