As a member of the buying center for Mentone Plastics, Kevin is very concerned about Carla's view regarding one of the vendors bidding on the contract. While he disagrees with her view, he does not want to say anything because he is afraid it will offend her. Kevin's lack of action is an example of
A) organizational factors
B) individual factors
C) social factors
D) temporary factors
Correct Answer:
Verified
Q79: Jerry is an engineer for Westin Electronics.
Q80: Westin Electronics has been selected as the
Q81: As a member of the buying center
Q82: As a member of the buying center
Q83: As a member of the buying center
Q85: The first step in the business-to-business buying
Q86: The second step in the business-to-business buying
Q87: In terms of establishing specifications during the
Q88: In _ situations, firms may not know
Q89: The third step in the business-to-business buying
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