Brands are often positioned to appeal to customers with a particular type of personality.

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Brands are often positioned to appeal to customers with a particular type of personality. For example, high-performance automobiles, such as Porsche and Maseratti, and Rossignol skis attempt to appeal to high-sensation seekers looking for adventure and fun. Variety seekers are a good market to target when introducing a new brand and/or a new product.

Brands Are Often Positioned to Appeal to Customers with a Particular