Ray watched an ad on television about the gas mileage of a particular brand of automobile. He really liked the appearance of the car and started talking with his friends about the car's appearance. He could not recall anything about the gas mileage of the vehicle, because he did not believe it was true anyway. This is an example of
A) selective exposure
B) selective distortion
C) selective retention
D) selective perception

Question

Quizplus · Accepted Answer

Selective retention refers to the process where individuals remember information that aligns with their beliefs and forget information that does not. In this case, Ray did not retain information about the gas mileage because he did not believe it was true.

Ray Watched an Ad on Television About the Gas Mileage