When retailers target impulsive consumers, they are using _____ as a positioning appeal.
A) lifestyle
B) psychographics
C) VALS
D) personality
Correct Answer:
Verified
Q154: Consumers see hundreds of marketing messages a
Q155: _ is the process of consumers adapting
Q156: _ is the change in individual thought
Q157: "Starbuck's sell good tasting coffee" is a(n)
Q158: _ refer(s) to an individual's unique psychological
Q160: psychographics incorporate both _ dimensions.
A) lifestyle and
Q161: The VALS2 category that is characterized as
Q162: _, a VALS2 group, are conservative, conventional
Q163: _, a VALS2 group, are trendy, fun
Q164: In the consumer decision-making process, after a
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