All claims made in an advertisement or marketing communication message must reflect the typical experience that a customer would expect to encounter from the use of the product.

Question

Quizplus · Accepted Answer

All claims made in an advertisement or marketing communication message must reflect the typical experience that a customer would expect to encounter from the use of the product, unless the advertisement clearly and prominently states otherwise. The key is that it must clearly and prominently do so. It cannot be in small type.

All Claims Made in an Advertisement or Marketing Communication Message