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Dawn Enjoys Watching the New Ads on the Super Bowl

Question 62

Multiple Choice

Dawn enjoys watching the new ads on the Super Bowl every year. But when she learned that it costs over $2.6 million just for one 30 second ad, she started wondering how much her can of Pepsi would cost if they did not advertise. This is an example of the ethical concern that marketing


A) causes people to buy more than they can afford
B) increases the prices of goods and services
C) shapes inappropriate cultural values
D) capitalizes on human weaknesses

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