Carla has watched several ads about weight loss programs and has decided that she really needs to lose weight so she will be more attractive. This is an example of the ethical concern that marketing

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Marketing capitalizes on human weaknesses by using persuasive techniques to convince people to buy products or services that they may not need or that may not be in their best interests. In this case, Carla is being persuaded to buy a weight loss program based on her desire to be more attractive. This is an example of marketing capitalizing on human weakness because it is using Carla's insecurity about her appearance to sell her a product.

Carla Has Watched Several Ads About Weight Loss Programs and Has