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All of the Following Statements About Celebrity Endorsers Used in an Advertisement

Question 91

Multiple Choice

All of the following statements about celebrity endorsers used in an advertisement are true except the fact that


A) Statements must reflect the honest opinion, findings, beliefs, or experience of the celebrity.
B) The accuracy of the celebrity's claims must be substantiated by the advertiser.
C) Celebrity statements must be based on independent sources not tied to the company producing the advertisement or marketing message.
D) If the advertisement claims the celebrity uses the product, the celebrity must in fact be a bona fide user of it.

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