If a firm makes a claim about its product, in which of the following situations would the firm have the best chance of substantiating the claim if the FTC investigated.
A) the company producing the product does an independent study
B) the advertising agency hires an independent research firm to conduct a study
C) the endorser is one of the firm's own customers and the claim is based on his or her experience with the product
D) the claim is based on an independent study by a firm not connected with the product or the agency producing the marketing message
Correct Answer:
Verified
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