When the National Advertising Division (NAD) or the Children's Advertising Review Unit (CARU) of the BBB investigates a complaint, in most cases they are looking for evidence of substantiation.

Question

Quizplus · Accepted Answer

When the National Advertising Division (NAD) or the Children's Advertising Review Unit (CARU) of the BBB investigates a complaint, in most cases they are looking for evidence of substantiation because they are investigating a claim that is being made by the advertisement or marketing piece.