Question 1

If a company is not satisfied with the decision of the FTC full commission, the next step in the process is to appeal the decision to

Accepted Answer

The FTC is an independent agency of the United States government. Its decisions are not subject to review by state courts. The FTC's decisions can be appealed to a U.S. Court of Appeals.

Question 2

The most common industry agencies that investigate complaints of false and misleading advertising and marketing practices include all of the following except the

Accepted Answer

The Chamber of Commerce is primarily a business network and advocacy group, not an agency that investigates advertising complaints.

Question 3

When complaints about advertising are received by the Better Business Bureau, they are

Accepted Answer

Complaints about advertising received by the Better Business Bureau are referred to the National Advertising Division or the Children's Advertising Review Unit, which are specialized units within the BBB system that handle advertising issues.

Question 4

When a complaint is not resolved by the National Advertising Division (NAD) or the advertiser is not happy with the decision, it is sent to the

Accepted Answer

The National Advertising Review Board (NARB) is the appellate body for the National Advertising Division (NAD) and reviews cases when the advertiser disagrees with NAD's decision.

Question 5

Cases that are not resolved by the National Advertising Review Board (NARB) go to the

Accepted Answer

If a case is not resolved by the NARB, it can be referred to the Federal Trade Commission (FTC) for further action.

Question 6

An example of cause-related marketing is

Accepted Answer

Cause-related marketing involves a partnership between a nonprofit organization and a corporation, where both parties work together to promote a cause and benefit from the association.

Question 7

The development and promotion of products that are environmentally safe is

Accepted Answer

Green marketing refers to the development and promotion of products that are environmentally safe, focusing on sustainability and eco-friendliness.

Question 8

Successful green marketing programs must have all of the following elements except

Accepted Answer

A strong brand name is beneficial but not a necessary element for a successful green marketing program. The focus should be on product quality, cost management, and effective marketing.

Question 9

____________________ are philosophical principles that serve as operational guidelines for both individuals and organizations concerning what is right and wrong.

Accepted Answer

The answer of ____________________ are philosophical principles that serve as...

Question 10

____________________ are personal beliefs or standards used to guide an individual's actions.

Accepted Answer

The answer of ____________________ are personal beliefs or standards used...

Question 11

The ________________________________________ passed in 1906 created the Food and Drug Administration and prohibits the manufacture and sale of falsely labeled foods and drugs.

Accepted Answer

The answer of The ________________________________________ passed in 1906 created the...

Question 12

The _________________________ passed in 1914 prohibits price discrimination to different buyers, tying contracts that require buyers of one product to also purchase other products, and combining two or more competing firms by pooling ownership or stock.

Accepted Answer

The answer of The _________________________ passed in 1914 prohibits price...

Question 13

The ______________________________ passed in 1936 prohibits charging different prices to different buyers of the same merchandise and requires sellers that offer a service to one buyer to make the same service available to all buyers.

Accepted Answer

The answer of The ______________________________ passed in 1936 prohibits charging...

Question 14

The ___________________________________ passed in 1938 expanded the power of the FTC to investigate and prohibit practices that could injure the public as well as false and misleading advertising.

Accepted Answer

The answer of The ___________________________________ passed in 1938 expanded the...

Question 15

The ____________________ passed in 1946 established the protection of trademarks.

Accepted Answer

The answer of The ____________________ passed in 1946 established the...

Question 16

The _____________________________________________ passed in 1966 requires that manufacturers provide a label containing contents, who made the product, and how much of each item it contains.

Accepted Answer

The answer of The _____________________________________________ passed in 1966 requires that...

Question 17

The ___________________________________ passed in 1972 established the Consumer Product Safety Commission, which sets safety standards for products and ensures manufacturers follow safety standard regulations.

Accepted Answer

The answer of The ___________________________________ passed in 1972 established the...

Question 18

The federal agency responsible for regulating and overseeing the manufacturing, distribution, and labeling of food and drugs is the ______________________________.

Accepted Answer

The answer of The federal agency responsible for regulating and...

Question 19

The federal agency with the most impact on marketing is the ______________________________.

Accepted Answer

The answer of The federal agency with the most impact...

Question 20

The federal agency that investigates a mail fraud scheme is the ______________________________.

Accepted Answer

The answer of The federal agency that investigates a mail...

Quiz 3: Marketing Ethics, Regulations, and Social Responsibility