Generation Y, individuals born between 1978 and 2002,, is the smallest of the six demographic groups, accounting for only 5% of the total spending power, but this category is growing in size and wealth.

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Generation Y is the smallest of the six demographic groups, accounting for only 5% of the total spending power; however, this category is growing in size and wealth.

Generation Y, Individuals Born Between 1978 and 2002,, Is the Smallest