Priorities for the older boomers, born between 1942 and 1953,, are upgrading their homes, ensuring education and independence of their children, luxury items like a boat, and going on vacations.

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Older boomers account for 24 percent of the total spending-or an estimated $1 trillion. Among priorities of this demographic group are upgrading their homes, ensuring education and independence of their children, obtaining luxury items like boats, and going on vacation. In spite of the higher cost of children's education, this group can afford to remodel their homes, purchase better furniture, and buy higher-quality clothing for themselves. Also, insurance and investments are high-ticket items as they begin to think about their later years and retirement. With fewer responsibilities at home, older boomers spend considerably more on vacation and recreation than any of the other demographic groups.

Priorities for the Older Boomers, Born Between 1942 and 1953