High-income countries offer marketers great potential because they have consumers with the highest per capita income, but they also present challenges because their markets are in the mature stage, consumers have established preferences, and competition is intense.

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High-income countries offer marketers great potential, especially when it comes to new product offerings, because they have consumers with the highest per capita income. However, they also present challenges because their markets are in the mature stage, consumers have established preferences, and competition is intense.

High-Income Countries Offer Marketers Great Potential Because They Have Consumers