It is important for marketing to have a voice in company strategies for all of the following reasons except
A) marketing strategies are derived from corporate strategies and goals
B) marketing decisions influence production schedules and product modifications
C) more money is spent on marketing than on any other function within the business
D) expansion to a new market involves marketing decisions

Question

Quizplus · Accepted Answer

Marketing is not necessarily the function with the highest expenditure in a business, as costs can vary significantly across different functions such as production, research and development, or operations.

It Is Important for Marketing to Have a Voice in Company