For many marketers, age is an important characteristic in examining the United States' population because spending habits, media preferences, and interests vary among the different age categories.
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Q121: Of the various demographic groups, the Younger
Q122: Generation Y are individuals born between 1988
Q123: The big ticket items for Generation Y
Q124: Food, housing, transportation, and personal services are
Q125: Baby boomers represent 42% of the population
Q127: For the younger boomers (born between 1954
Q128: Older boomers, born between 1942 and 1953,
Q129: Almost 80% of older boomers own their
Q130: Zoomers are a special subcategory of empty
Q131: For seniors, individuals 65 and over, the
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