The home and family are the focus of this demographic group, but, since 60 percent own their home, a considerable amount of their income is spent on mortgage expenditures, home furnishings, and renovations.
A) Generation Y
B) Generation X
C) Younger Boomers
D) Older Boomers

Question

Quizplus · Accepted Answer

Younger Boomers, born between 1955 and 1964, are likely to be in their peak earning years and focused on home ownership and improvements, aligning with the description provided.

The Home and Family Are the Focus of This Demographic