The element of the macroenvironment which encompasses developing a marketing plan targeted towards the Hispanic population would be the
A) socio-demographic and cultural environment
B) economic and natural environment
C) technological environment
D) political environment

Question

Quizplus · Accepted Answer

The socio-demographic and cultural environment includes factors related to the characteristics of populations and cultural influences, which are crucial when developing marketing plans for specific demographic groups like the Hispanic population.

The Element of the Macroenvironment Which Encompasses Developing a Marketing