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According to the American Marketing Association, Marketing Is Defined as an Organization

Question 52

Multiple Choice

According to the American Marketing Association, marketing is defined as an organization function and a set of processes for creating, communicating, and delivering


A) goods and services to consumers and businesses to meet needs, wants, and desires
B) communication messages to consumers and businesses to inform and persuade individuals and businesses to make purchases
C) value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
D) value to consumers and businesses through the delivery of goods and services to meet individual and corporate needs

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