According to the American Marketing Association, marketing is defined as an organization function and a set of processes for creating, communicating, and delivering
A) goods and services to consumers and businesses to meet needs, wants, and desires
B) communication messages to consumers and businesses to inform and persuade individuals and businesses to make purchases
C) value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
D) value to consumers and businesses through the delivery of goods and services to meet individual and corporate needs
Correct Answer:
Verified
Q47: Customer relationship management (CRM) is defined as
Q48: CRM allows for multichannel marketing so that
Q49: Customer lifetime value is defined as the
Q50: The gross domestic product is the sum
Q51: At the heart of marketing is
A) planing
Q53: Markets are defined as
A) basic human requirements
Q54: Satisfying basic human requirements is satisfying _.
A)
Q55: A want becomes a demand when
A) it
Q56: An example of a _ is the
Q57: An example of a _ is a
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