The main disadvantage of the product and the production orientation is that the focus is the product and production process rather than
A) the distribution channels
B) the 4 P's of marketing
C) the consumer
D) the selling process
Correct Answer:
Verified
Q69: Marketing has evolved over time and therefore,
Q70: The product concept assumes that
A) consumers prefer
Q71: The production concept assumes that
A) consumers prefer
Q72: When Intel develops a newer, better computer
Q73: When Wal-Mart searches for ways to reduce
Q75: The selling concept assumes that
A) consumers prefer
Q76: When a telemarketer tries to convince you
Q77: The main disadvantage of the selling orientation
Q78: When a retail store has a big
Q79: The marketing concept assumes that
A) a company
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