The societal marketing concept assumes that a company can compete more effectively if it first researches consumers' generic needs, wants, and preferences as well as product or service-related attitudes, and personal interests.

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It is the marketing concept that assumes that a company can compete more effectively if it first researches consumers' generic needs, wants, and preferences as well as product or service-related attitudes, and personal interests.

The Societal Marketing Concept Assumes That a Company Can Compete