A sales representative is informed by his supervisor that if he exceeds his sales for the last quarter by 20 percent then some of his more difficult clients will be transferred to another sales representative.The supervisor strongly believes that the transfer will help him achieve past sales targets in the subsequent years.This is an example of ________.
A) extinction
B) punishment
C) negative reinforcement
D) positive reinforcement

Question

Quizplus · Accepted Answer

This is an example of negative reinforcement as the sales representative is given a reward (transfer of difficult clients) for exceeding his sales target by 20 percent. The supervisor believes that this will help achieve past sales targets, thus reinforcing the behavior of exceeding sales target.

A Sales Representative Is Informed by His Supervisor That If