Conflict Arises in a Corporate Training Firm Between Sales Staff

Conflict arises in a corporate training firm between sales staff and the educational designers.The sales staff wants courses to be customized according to each client's specifications,while the designers prefer to produce general courses that can be sold to a wide range of companies.Which of the following would be the best way to reduce the conflict between these groups?

A) Focus both groups on an issue that they have in common, such as improving customer satisfaction.
B) Require everyone to attend company-sponsored anger management classes.
C) Give managerial support to the group whose goals best fit the overall strategic direction of the company.
D) Focus on relational conflicts, rather than relevant substantive differences.