Some companies monitor what is said about them on Twitter as a way of monitoring their ___________ .
A) brand equity
B) financial performance
C) advertising
D) marketing efforts
E) all of the above can be monitored using Twitter

Question

Quizplus · Accepted Answer

Monitoring mentions on Twitter can provide insights into the public perception of a brand, which can be used to assess brand equity. While financial performance, advertising, and marketing efforts may also be monitored through Twitter, they are not necessarily the primary reason companies use Twitter monitoring.

Some Companies Monitor What Is Said About Them on Twitter