Marketing's job is to create a viable marketing ________, decide how to implement it, and then evaluate and control the plan tools and tactics, adjusting as needed to improve success.
A) tactic
B) path
C) opportunities
D) plan

Question

Quizplus · Accepted Answer

The correct answer is "plan" because marketing involves creating a strategic plan, implementing it, and then evaluating and controlling the plan's tools and tactics, making adjustments as necessary to enhance success.

Marketing's Job Is to Create a Viable Marketing ________, Decide