The Chief Marketing Officer of Yeti Is Performing an Analysis

The Chief Marketing Officer of Yeti is performing an analysis. During her review, she determines that, while customers are willing to pay higher prices for Yeti products, they believe they're difficult to find in most stores, and require more driving relative to substitute products. She also discovers that part of the appeal of Yeti products is that customers feel as though they're a part of something bigger than themselves by owning a Yeti product. Which best describes the Chief Marketing Officer's efforts?

A) She had performed a marketing audit of the Positioning and Place-Convenience Marketing Areas.
B) She had performed a marketing audit of the Promotion-Communication and Place-Convenience Marketing Areas
C) She had performed a continuous monitoring activity by reviewing the marketing dashboard.
D) She had performed a point-time monitoring activity by reviewing the marketing dashboard.