You're the Chief Marketing Officer of Thin-it, a new company that specializes in making extra thin wallets. So far, your company has not established distribution with retail stores and limited online sales. In fact, most sales come from sales made at trade shows and similar events. It's budgeting season at Thin-it and you've been asked by the Chief Financial Officer to create a zero-based budget using the following information:
•Trade shows result in sales of 100 wallets per show.
•Wallets sell for $10 and cost $2 to make.
•Attending trade shows cost around $300 per show.
•Thin-it can attend four trade shows per month.
•Being admitted to trade shows requires pitching your product to trade show administrators. These "pitches" and the materials used for them require funds from the marketing budget.
Create the marketing budget and write what you would say to the Chief Financial Officer when you present your budget.

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The Answer of You're the Chief Marketing Officer of Thin-it, a new company that specializes in making extra thin wallets. So far, your company has not established distribution with retail stores and limited online sales. In fact, most sales come from sales made at trade shows and similar events. It's budgeting season at Thin-it and you've been asked by the Chief Financial Officer to create a zero-based budget using the following information:
•Trade shows result in sales of 100 wallets per show.
•Wallets sell for $10 and cost $2 to make.
•Attending trade shows cost around $300 per show.
•Thin-it can attend four trade shows per month.
•Being admitted to trade shows requires pitching your product to trade show administrators. These "pitches" and the materials used for them require funds from the marketing budget.
Create the marketing budget and write what you would say to the Chief Financial Officer when you present your budget.

You're the Chief Marketing Officer of Thin-It, a New Company