If a company is making a product that would benefit from in-store support and education, the firm will use the place-communications linkage to help determine what kinds of retailers should be used for the product.

Question

Quizplus · Accepted Answer

The place-communications linkage is a concept in marketing that suggests the choice of retail outlets for a product should align with the communication and support needs of the product. For products that benefit from in-store support and education, selecting retailers that can provide these services is crucial for effective marketing and customer satisfaction.

If a Company Is Making a Product That Would Benefit