Market penetration is the percentage of the total target market to
A) members of the target market who are aware of the product.
B) members of the target market who are purchasing on a continuous (at least one re-buy) basis.
C) members of the target market who have switched from a competitive brand.
D) members of the target market who have tried the product at least once.
Correct Answer:
Verified
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Q30: How do marketers view frequent stockouts?
A) Positively,
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