Which is NOT accurate concerning characteristics of the digital culture?
A) Consumers are growing increasingly comfortable with the personalization of messaging.
B) The consumer digital culture is consumer-centered.
C) Digital media produces information useful to both consumers and marketers.
D) The digital culture is limited primarily to younger consumers and is not relevant to older groups of consumers.

Question

Quizplus · Accepted Answer

The digital culture is not limited to younger consumers; it is relevant across various age groups. Older consumers are also engaging with digital platforms, making the digital culture broadly relevant.

Which Is NOT Accurate Concerning Characteristics of the Digital Culture