Which approach increases the odds that a company's email messages will be opened?
A) Developing a reliable list of opt-in email addresses
B) Having concise, exciting, and informative subject lines
C) Personalizing subject lines by referring to behaviors or characteristics of recipients
D) All of these

Question

Quizplus · Accepted Answer

All of these approaches increase the likelihood that a company's email messages will be opened. Developing a reliable list of opt-in email addresses ensures that the recipients are interested in the company's content. Having concise, exciting, and informative subject lines grabs the recipient's attention. Personalizing subject lines by referring to behaviors or characteristics of recipients makes the email feel more relevant and tailored to the individual, further increasing the chances of the email being opened.

Which Approach Increases the Odds That a Company's Email Messages